Role & Responsibilities

We’re looking for an analytically minded Marketing Manager to join our growing team.

This role is responsible for the strategy and creation of Bild's digital advertising content. We are looking for someone who has a proven track record in developing, implementing, and measuring digital paid programs. You should be able to develop engaging content to attract and retain customers. The ideal candidate is both empathetic and agile to support a scaling team and who believes social and digital are central to a brand's strategy.

What you will do:

  • Undertake content marketing initiatives to achieve business targets
  • Optimize content considering SEO and share content through various channels to ensure strong web presence
  • Create both tactical and strategic digital campaigns using social media, email, landing pages, and ads to drive increased conversions and engagement
  • Work as a key driver of pipeline for the sales team and manage end-to-end projects through clear cross-functional communication
  • Manage the website performance and optimization and test marketing product features, releases, and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Play a key role in shaping the future of Bild

    Requirements

    • 2+ years of experience in content marketing and digital marketing (e.g. Google, LinkedIn) with a focus on content marketing, content strategy, creative development, and performance optimization ideally in a B2B SaaS/Tech company
    • Experience with optimizing website performance and improving conversion
    • Proven track record of reaching and engaging audiences through integrated paid digital programs
    • Comfortable working in a fast-paced startup environment, defining success metrics, and making decisions without all the answers in front of you
    • A sense of aesthetics and a love for great copy and witty communication
    • Up to date with the latest trends and best practices in online marketing
    • Good understanding of the engineering industry, in particular, hardware
    • Passionate about Bild's mission and the future of the industry